Musical.ly and Spinnin’ Records launch new TV Show format on Live.ly

The world’s fastest growing entertainment social network  musical.ly and leading dance label Spinnin’ Records have joined forces to produce a new live, interactive TV Show on musical.ly’s livestreaming app,live.ly. The hour-long TV show, titled Studio Sessions, will air every Wednesday at 9:00 AM PST / 6:00 PM CEST on live.ly TV via Spinnin Records live.ly channel (@spinninrecords).

Each week, people around the globe can get a unique peek behind the scenes of a producer. During Studio Sessions artists from the label’s impressive roster will take viewers through the creative process of producing their latest track while viewers can ask live questions and send emoji’s to express their thoughts. The first four episodes of Studio Sessions each received more than 70,000 views and featured emerging DJ talents Hasse de Moor and Trobi, as well as established Dutch DJ’s Quintino, Lucas & Steve and Australian DJ-duo Nervo.  The next confirmed artists that will be featured on Studio Sessions are internationally renowned artists Sam Feldt, Blasterjaxx and Mike Williams.

live.ly’s partnership with Spinnin Records is one of the many ways musical.ly supports music discovery and provides a space for users to engage and connect with music on a deeper level. Additional initiatives include musical.ly’s #NextWave program that highlights tracks from new and emerging artists each month and their #FirstListen and #FirstLook series that feature exclusive sneak peeks of songs and music videos from major artists.  musical.ly also launched a new dedicated music channel on live.ly TV. Most recently, musical.ly announced a new integration with Apple music that allows users to stream songs in full within the app.

Meindert Kennis, Head of Digital Strategies at Spinnin’ Records comments: “As a music label with digital and innovation at its core we’re always looking for new ways of music promotion. We’re very excited to partner with musical.ly, one of the most influential new social media platforms. Together with musical.ly we’ve developed original content that is participatory and interactive which allows us to reach new audiences.”