Wide Awake Festival launches limited edition football shirt with Meyba for 2025 edition!️
MEYBA and Wide Awake have always done things differently. By creating an alternative to the mainstream and the dominant players in their respective scenes, the brands have cultivated passionate fans and bold identities that gives them a distinct point of cultural difference.
The teams have collaborated on a limited edition one off football shirt to be released at Wide Awake festival on 23rd May in Brockwell Park, London. Fusing Wide Awake’s strong visual identity and alternative spirit with MEYBA’s fearless design ethic, the shirt is a fashion forward design classic.
Wide Awake Founder Keith Miller comments ‘”This shirt perfectly captures our ethos — independent, fearless, and unapologetically different.”
Jonathan Jones Head Of Global Marketing at MEYBA comments ‘As a challenger brand ourselves, we thrive on partnering with trailblazers who share our passion and bold vision. This collaboration offered our design team a powerful canvas — the football shirt — to express creativity and craft something that fuses sport, style, and subculture. Projects like this showcase how MEYBA is redefining what design and collaboration can look like.”
Celebrated for its forward-thinking programming, Wide Awake champions the artists pushing boundaries in sound and style with a uniquely crafted lineup for fans looking for something different that you won’t find anywhere else in the UK. Their genre-spanning line-up includes figure heads including Kneecap, CMAT, English Teacher, Fat Dog, Peaches, Daniel Avery and many more.
MEYBA gained worldwide prominence in the 1980s when the sportswear company solidified its place in football history by becoming the official kit supplier for FC Barcelona during one of the club’s most successful periods. The iconic MEYBA kits adorned legendary players such as Diego Maradona, Pep Guardiola and Gary Lineker and the brand has led the current explosion of football fashion and popular culture creating bespoke footballs shirts with iconic clubbing institution fabric, Manchester’s The Warehouse Project, Monegros Desert Festival, Defected Records and The Beatles.
