Mathame – Oh Baby [NEO]
Italian electronic duo Mathame, comprising brothers Amedeo and Matteo Giovanelli, announce the launch of NEO Records, a new label marking the next evolution of their ever-expanding creative universe. The announcement arrives alongside their forthcoming single, ‘Oh Baby’, set for release on Friday 23rd October. To celebrate the launch, the duo have announced ‘Mathame & Friends’ show, a pop-up event at The Butcher Social Club during Amsterdam Dance Event to coincide on release day.
Known for pioneering their own distinctive strain of EmoTech, Mathame have consistently pushed the boundaries of electronic music, combining emotionally charged melodies, cinematic sound design and futuristic production with a vision that extends far beyond the dancefloor. With NEO Records, the brothers established a new platform for this vision, creating a home for music that reflects their forward-thinking approach to sound, storytelling and immersive art.
The label launch builds on the foundations of NEO, the monumental art project and narrative universe introduced through their debut album MEMO. This world has continued to evolve through NEOLOGY, a parallel audiovisual show built around a non-linear, anime-inspired film that unfolds throughout their live performances. Together, these projects bring music, technology and visual storytelling into a unified experience, exploring the intersection of the sacred, the futuristic and the emotional.
‘Oh Baby’ is an anthem that builds with raw techno energy and deeper sonics, creating an unfiltered brooding atmosphere that remains true to their signature sound. The single signals the beginning of this new chapter, arriving as Mathame continues to expand their global presence and develop the NEO universe across recorded music and live performance. The release follows their July 2026 single ‘Follow’ featuring Bonn, which earned support from DJ Mag, Rolling Stone France, Billboard and Anghami, alongside placements on major editorial playlists internationally.
The launch of NEO Records represents the next step in that evolution: a platform for Mathame to further develop their artistic vision and explore new possibilities at the intersection of electronic music, technology and immersive storytelling.
