elrow throws electrifying party for Carnaby Street Christmas Lights in London

Thousands descended on London’s Carnaby Street last night as immersive party experts elrow threw an electrifying free show to celebrate the switching-on of the iconic destination’s Christmas display, becoming the first ever club brand to be invited to a Christmas lights show in the UK.

elrow hosted the line up from a stage in the middle of Carnaby Street with DJ’s Eats Everything, De La Swing, George Privatti and Patrick Topping who spun the best house tracks in the business and officially counted down the lights going live. The experience included 120kg of confetti, 1200 inflatable props, 20 performers and 20 stiltwalkers.

Experts on Christmas, James Glancy agency designed the iconic installations with 46 giant lightboxes which pay homage to 1960s Soho signage. Designed in the revolutionary colours red, white and black, the strong visual image displays positive messaging throughout of ‘Joy, Peace, Love, Kiss and Wish’. The light installation, placed throughout 13 streets, will be on display until early January 2017.

Emma Steele, Marketing and Events at Shaftesbury says: “Christmas is well and truly launched in Carnaby, it’s great to work with the V&A and elrow combining the swinging sixties with the current music culture of today which is what Carnaby stands for.”

Juan Arnau Jnr, elrow founder states: “It’s a great honour to be part of the Christmas lights switch on for Carnaby, an iconic street and event in London – a global referent city in the music industry. I hope everyone enjoys this festive celebration and joins our particular madness while lighting up Carnaby.”

Victoria Broackes, co-curator of the V&A’s exhibition, commented: “We’re delighted that Carnaby have taken inspiration from You Say You Want a Revolution for the Christmas lights. The Swinging Sixties is an important aspect in the exhibition, which begins with a recreation of Carnaby Street at the heart of a cultural centre for fashion, music, art and photography. It’s great to see this playing out on Carnaby Street today.”